A New Kind of Teammate
Overview
monday.com changed shape: instead of people working inside a platform, AI agents started doing the work. We built the motion for the campaign that explained it, a launch film, a series by team, and the brand piece underneath it all.
Role
Motion Design Team Lead
Creative direction, character design & AI production pipeline
THE TEAMMATE
A New Kind of Teammate
The first film introduces the agent as something you work alongside, not a feature you operate. It needed a face before anyone had seen one, so we designed how the agents are represented, then used AI to generate and animate them and embed them into the films.
THE SERIES
One Agent per Team
A series showing what an agent actually does inside a specific function: HR, product management, and on through the org. Same visual language every time, a different job to explain.
BRAND
What monday Is For
Away from the launch, the wider story: not a feature, not a workflow, but what the product is for in the first place.