AT&T Scene Library
Overview
AT&T's rebrand scene library, built via SundaySky (2015–2018), proving SundaySky's personalization technology could work for a real client. I was part of the creative team shaping concept, then led the animation style across phone openers built to highlight the sweet spot of every device, and a TV bundle campaign built to hold one consistent language across dozens of variations.
Role
Lead Animator
Concept & animation direction, via SundaySky
CHAPTER ONE
Phone Scene Library
As part of SundaySky's rebrand work for AT&T, we needed to prove the concept could work for a real product line: a scene library that recognized which phone a viewer was interested in and highlighted that phone's specific advantages through a unique opener, built for LG, Blackberry, and generic templates. I was part of the creative team and again took the lead on animation style.
CHAPTER TWO
TV Bundle Campaign
The same idea, applied to AT&T's TV bundles: showing how a bundle could be marketed as unique and personalized to whoever was watching, not one generic pitch for everyone. "Cliffhangers," "Slam Dunk," and more, each a variation proving the platform could speak differently to different viewers. I led and instructed the animation team to hold one consistent style across the whole library.